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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Smith, Paul

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

以故事开头:制作吸引人、令人信服和鼓舞的商业叙事指南

ISBN
9781400242375
作者Author
Smith, Paul
出版社Publisher
Amacom
出版时间Published
2022-08
产品分类SIC
01020M0103-商业理论与历史
装帧Format
平装
语种Language
英文
页数Page
288
年龄Age
18岁以上
开本Size
25开
数量Qty
编辑推荐 | Editors' Choice

LEADERSHIP STARTS WITH STORYTELLING

With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute.

Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated storytelling into their leadership training programs. These companies know that before you can become a strong leader, you must first master the art of storytelling so you can communicate your vision to your team and inspire them to execute on objectives.

The power of storytelling will allow you to:

  • Envision Success- lead change by identifying goals in your story and building team commitment.
  • Create an Environment for Winning- create a team culture and identify values that encourage collaboration and value diversity.
  • Energize Your Team- use your story to help others find passion for their work by building courage, inspiration, and motivation.
  • Inspire and Educate- teach your employees key lessons and provide coaching and actionable feedback.
  • Empower Others- use storytelling to delegate authority and encourage targeted innovation that supports your vision.

If you want to be a leader others want to follow, you must master storytelling and use that skill to communicate a vision that your team can support.